Ferramentas de fidelização

Tempo de leitura: < 1 minuto

Ferramentas de fidelização e engajamento são as diferentes formas de se atrair e envolver públicos diversos, como programas de pontos, descontos, selos colecionáveis, badges, etc. Elas também são comumente chamadas de alavancas ou motores de incentivo. Por trás de cada uma delas, existe um conceito que indica o melhor uso, período e público.

Abordamos o tema no [Guia] Ferramentas de fidelização: conceitos e aplicações (partes I e II)

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