Programa de relacionamento

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Um programa de relacionamento foca primordialmente no aspecto emocional das partes envolvidas. Ainda que possua também um sistema de recompensa e reconhecimento, ele vai além do transacional, com cuidado na personalização e comunicação. É útil para diferentes públicos (B2B, B2C e B2E), pois gera feedback, com dados e insights para novos produtos e serviços. Leia também Programa de fidelidade e Programa de incentivo.

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