UX (User Experience)

Tempo de leitura: < 1 minuto

UX (user experience), a experiência do usuário, é o resultado (e percepção) de todas as interações de uma pessoa com serviços, produtos ou soluções de uma empresa. Uma estratégia de UX se desenha com mapeamento de necessidades, pesquisas quantitativas e qualitativas, design de personas e jornadas do usuário. É uma estratégia essencial para o sucesso de programas de fidelidade e incentivo.

Abordamos o tema no artigo UX: mais empatia e compaixão na era da experiência

Compartilhe!

Voltar para o Glossário

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessária

Sempre ativado

Os cookies necessários são absolutamente essenciais para o bom funcionamento do site. Esses cookies garantem funcionalidades básicas e recursos de segurança do site, anonimamente.

Cookie	Duração	Descrição
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Propaganda

UX (User Experience)

Tudo sobre incentivos

Mapa do site

Newsletter

Leia mais sobre

Tudo sobre incentivos

Mapa do site

Newsletter