Programa de fidelidade pago

Tempo de leitura: < 1 minuto

O programa de fidelidade pago ou premium é voltado aos consumidores de uma marca dispostos a pagar uma taxa ou mensalidade em troca de benefícios ou experiências exclusivas, ou ainda produtos diferenciados. Ele tem semelhanças com os serviços (e produtos) por assinatura e pode ser uma camada (tier) de um programa de fidelidade gratuito.

Abordamos o tema no artigo Vantagens de um programa de fidelidade pago; e por que ter um

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