Programa B2C

Tempo de leitura: < 1 minuto

Business-to-consumer (B2C) é o relacionamento entre as empresas e seus consumidores finais. Assim, os programas de fidelidade, relacionamento ou qualquer estratégia de atração, retenção e fidelização de clientes entram nesta categoria.

Abordamos o tema no artigos

[Guia com 5 dicas avançadas] Como fidelizar clientes e atrair novos consumidores

Como criar um programa de pontos relevante para o cliente e sustentável para a marca

E também no [eBook] Como fidelizar um consumidor cada vez mais empoderado

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