Arquivo para Tag: Missões

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Missões, pontos e propósito: o que os consumidores esperam da gamificação

18 de novembro de 2025

A gamificação deixou de ser um “extra divertido” nos programas de fidelidade e passou a ser um requisito competitivo.

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Missões, pontos e propósito: o que os consumidores esperam da gamificação

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