Arquivo para Tag: engajar

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Comprar, engajar, abandonar: os sinais que não podem ser ignorados

21 de outubro de 2025

O Panorama da Fidelização 2025 revela que consumidores compram por valor funcional, mas permanecem por coerência, confiança e constância. Entenda o que faz um cliente engajar ou abandonar uma marca — e por que o discurso precisa se sustentar na prática.

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