Arquivo para Tag: dados no loyalty

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A fidelização como infraestrutura de dados, não só como campanha

13 de janeiro de 2026

Programas de fidelidade ainda são pouco explorados como infraestrutura de dados. Entenda por que o loyalty precisa evoluir de campanha para sistema estratégico.

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A fidelização como infraestrutura de dados, não só como campanha

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